Goal
NovaCura is a fictional pharmaceutical company focused on large-scale medicine sales. Usually, the target audience believes that everything needs to appear on the screen. However, one of the key skills of a UX Designer is the ability to translate complex information into a clean and meaningful visual experience. The user should be able to take a quick look at the dashboard and seamlessly access the information they need.
Solution
Improved scannability with clear visual hierarchy, legible typography, and a clean layout that supports quick data interpretation.
Enabled filtering by allowing users to refine data through specific criteria, making it faster to find relevant insights.
Added sorting, selection, and customizable views to support data comparison and analysis optimized to user needs.
Applied alignment best practices: text is left-aligned to maintain titles and their content visually connected. Numeric data is right-aligned for easier comparison.
Results
This Design Challenge was part of a recruiting process, showcasing the importance of a structured UX/UI Design approach in guiding me to develop a clear and impactful proposal. By following a well-defined process, I delivered a concise and effective solution, which resulted in a positive feedback from the team.
© Tais Brandao 2025