Goal
This project was part of a UX Design course, where we partnered with an existing laser treatment clinic called Easylaser to address usability issues on their website. The original site was confusing and perceived as unreliable, causing users to abandon it and turn to competitors. My goal was to redesign the experience to improve usability, build trust, and increase conversions.
Solution
Simplified Menu Structure: I organized the services into clear categories (e.g., legs, arms, facial) with dropdowns for sub-areas. I also included sections for FAQs and a blog.
Enhanced Visual Design: I adopted a clean, modern design with calming colors (e.g., soft blues, whites, and neutrals) to evoke trust.
Improved Product/Service Pages: I provided the user with an information section about each treatment, including benefits, risks, and pre-and aftercare.
Results
This project was a valuable opportunity to practice UX methods in a real-world context, build confidence in my skills, and deliver a solution that made an impact on my career.
Gained experience in end-to-end UX design.
Learned how to balance user needs with business goals.
Developed problem-solving and collaboration skills that would benefit me in the future.
© Tais Brandao 2025